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Title
Text copied to clipboard!Manager of Marketing Analytics
Description
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We are looking for a Manager of Marketing Analytics to join our dynamic team. This role is pivotal in transforming raw marketing data into actionable insights that drive business growth and enhance marketing effectiveness. The ideal candidate will possess a strong analytical mindset, excellent communication skills, and the ability to collaborate across departments to influence marketing strategies and outcomes. Responsibilities include overseeing data collection and analysis, developing predictive models, and presenting findings to stakeholders to support decision-making processes. The Manager of Marketing Analytics will work closely with marketing, sales, and product teams to identify trends, measure campaign performance, and optimize marketing efforts. This position requires proficiency in data analytics tools, a deep understanding of marketing metrics, and experience in managing analytics projects. If you are passionate about leveraging data to shape marketing strategies and have a proven track record in analytics leadership, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Lead the collection and analysis of marketing data to inform strategies.
- Develop and maintain predictive models to forecast marketing outcomes.
- Collaborate with marketing and sales teams to identify key performance indicators.
- Present analytical findings and recommendations to senior management.
- Manage and mentor a team of marketing analysts.
- Ensure data quality and integrity across marketing datasets.
- Monitor and report on campaign performance metrics.
- Identify market trends and customer insights through data analysis.
- Optimize marketing spend based on data-driven insights.
- Stay updated with the latest analytics tools and marketing technologies.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Statistics, Data Science, or related field.
- Proven experience in marketing analytics or related roles.
- Strong proficiency in data analysis tools such as SQL, Python, R, or similar.
- Experience with marketing platforms and CRM systems.
- Excellent communication and presentation skills.
- Ability to lead and manage a team effectively.
- Strong problem-solving and critical-thinking abilities.
- Knowledge of statistical modeling and predictive analytics.
- Familiarity with data visualization tools like Tableau or Power BI.
- Ability to work in a fast-paced, collaborative environment.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with marketing data analysis?
- Which analytics tools and software are you proficient in?
- How do you approach developing predictive models for marketing?
- Can you provide an example of how your insights influenced a marketing strategy?
- How do you ensure data accuracy and integrity?
- Describe your experience managing and mentoring analytics teams.
- How do you stay current with trends in marketing analytics?
- What challenges have you faced in marketing analytics and how did you overcome them?
